This study aims to see whether electronic word of mouth has a direct impact on public buying interest in products made by prisoners at the Lembaga Pemasyarakatan Tasikmalaya Class IIB. This research method uses quantitative methods with a population and sample of 108 Instagram social media followers where the entire population is sampled. There are a total of 9 statement items to be q... https://hollandscountryclothinges.shop/product-category/knitwear/